Evidence for Action (E4A): MannionDaniels supporting M&E for an Africa-wide maternal health advocacy programme

Evidence for Action to reduce maternal and newborn health (E4A) is an exciting and innovative programme funded by DFID for six years in Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone and Tanzania.   E4A works towards better maternal and neonatal health (MNH) services and outcomes by using evidence more effectively to generate political commitment; strengthening accountability and improving planning and decision making at all levels.  International and regional accountability frameworks are also being strengthened.  E4A activities is aligned to the Commission on Information and Accountability (COIA) Workplan within the UNSG’s Global Strategy.  It is implemented by a consortium headed by Options Consultancy UK.  More information can be found at, or through its on-line campaign MamaYe! (

Rolla Khadduri, Technical Team Lead at MannionDaniels, is contracted by DFID to provide independent quality assurance on the monitoring and evaluation of the E4A programme.  This involves working closely with both DFID as the donor and the Options-led consortium implementing the programme to ensure the high quality and adequate use of data collected for monitoring, and adequate design and implementation of the evaluation of this multi-faceted advocacy programme.

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