Projects

Female Genital Mutilation / Cutting (FGM/C) Social Change Campaign: Technical appraisals in Somalia and Sudan

MannionDaniels is working with a consortium of partners led by Options Consultancy to implement the DFID-funded programme ‘Towards Ending Female Genital Mutilation/Cutting (FGM/C) in Africa and Beyond’. This is a social change campaign aimed at increasing momentum within Africa to end FGM/C through catalysing a global movement. The campaign will use a wide range of social communications approaches at multiple levels:

  • Globally, it will mobilise a critical mass of people, organisations and networks as part of a powerful and united global movement to end FGM/C
  • It will raise financial resources to end FGM/C and promote increased political will to tackle the issue
  • Across Africa, it will support a network of grassroots activists to create a critical mass speaking out for change and supporting social change in communities to end FGM/C
  • Within ten focal countries, it will strengthen and support national coalitions against FGM/C, resourcing them with communications expertise and products for social change and accountability
  • Working with the diaspora, it will mobilise people to contribute skills and resources to support efforts to end FGM/C in their countries of origin

During the inception phase, MannionDaniels provided technical inputs to the design of the campaign focussing on Somalia and Sudan. Country Technical Appraisals for Sudan and Somalia were led by MD Public Health Specialist Clea Knight ,with support from MD consultant Una MacAskill on the Somalia appraisal.

The purpose of the Country Technical Appraisals is to ensure that the design of the End FGM/C Social Change Campaign is built on a sound foundation of evidence; knowledge of existing actors, initiatives and context; and national priorities across focal countries. The appraisals included three main elements:

  1. Consultation with stakeholders to share ideas, challenges and priorities in the design of the global End FGM/C Social Change Campaign. For Somalia, a year one focal country, the consultation aimed to identify catalytic social change communications strategies and activities.
  2. Mapping of key national and local organisations and actors; coordination, policy and legal frameworks; and the communications landscape.
  3. Political economy analysis, particularly in relation to FGM/C and violence against women and girls more broadly.

Further inputs into the campaign Do No Harm Strategy and M&E Framework will be provided by the MannionDaniels team in the future.

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